Automating recurring workflows
Research reports, weekly summaries, and outreach sequences
The recurring workflow opportunity
Most agency work has a rhythmic, recurring component: weekly status updates, monthly reports, quarterly reviews, client newsletters, prospect outreach. Each one follows a pattern. Once you’ve written the brief for the first run, you have a reusable workflow that runs itself.
Weekly agency report
# Recurring Task: Weekly Agency Report
## Purpose
Give me a single document I can review in 10 minutes that tells me the state of the agency for the week.
## Sources to pull from
1. Google Drive — /BConverse/Clients/[each active client]/ — read the latest status notes for each project
2. Gmail — search for any client emails from the last 7 days
3. Calendar — what's on the schedule this week?
## Output document structure
# BConverse Weekly — [date]
## This week's calendar
[Events list]
## Client project statuses
[One paragraph per client: current status, any issues, what's next]
## Flags and urgent items
[Anything needing immediate attention from email or project notes]
## This week's priorities
[3-5 action items based on the above]
## Save to
Drive: /BConverse/Internal/Weekly Reports/[date]-weekly.gdoc
Making workflows run themselves
The goal is a set of Cowork briefs that you can launch with minimal input and get production-quality output:
- Save your briefs as templates in Drive
- Update only the variable parts (date, client name) when you re-run
- After 3-4 successful runs, the output should need minimal editing
The leverage calculation: If a recurring task takes you 45 minutes and you can automate it with a Cowork brief (20 minutes to write the brief, 5 minutes to review output), you break even on week 1 and save 40 minutes every week thereafter.