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AI for Real Estate

Foundations for Real Estate

Where AI Fits in a Real Estate Business

Where AI Fits in a Real Estate Business — Quick Check

Compliance, Disclosure & Fair Housing Guardrails

Compliance, Disclosure & Fair Housing Guardrails — Quick Check

Setting Up Claude for Your Workflow

Setting Up Claude for Your Workflow — Quick Check

Data Privacy & Client Confidentiality Basics

Data Privacy & Client Confidentiality Basics — Quick Check

Listings & Marketing

Writing Listing Descriptions That Sell

Writing Listing Descriptions That Sell — Quick Check

Social & Marketing Content for Listings

Social & Marketing Content for Listings — Quick Check

Market Comparison Summaries (CMA Support)

Market Comparison Summaries (CMA Support) — Quick Check

Content Briefs for Photos & Video

Content Briefs for Photos & Video — Quick Check

Clients & Transactions

Buyer & Seller Intake and Qualification

Buyer & Seller Intake and Qualification — Quick Check

Client Communication & Follow-Up Sequences

Client Communication & Follow-Up Sequences — Quick Check

Contract & Document Review Support

Contract & Document Review Support — Quick Check

Capstone: Your Listing-to-Close AI Workflow

Capstone: Your Listing-to-Close AI Workflow — Quick Check

Writing Listing Descriptions That Sell — Quick Check

AI for Real Estate
Listings & Marketing
Writing Listing Descriptions That Sell
Writing Listing Descriptions That Sell — Quick Check

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Question 1 of 3

1. Question

Why should an agent explicitly tell Claude to exclude the sellers’ relocation reason from a listing draft, rather than just editing it out afterward?

It doesn't matter either way
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Specifying exclusions up front produces a cleaner first draft and reduces the risk of sensitive or irrelevant personal details appearing at all
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Claude will include it regardless of instructions
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Relocation reasons are required by MLS rules
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Question 2 of 3

2. Question

An agent gets a listing draft back that reads well but claims the school district is “top-rated.” What should happen before publishing?

Publish as-is since it sounds accurate
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Verify the actual school rating and source, since Claude can't confirm facts it wasn't given accurately
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Remove all school references from every listing going forward
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Ask Claude to cite its source
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Question 3 of 3

3. Question

What’s an efficient way to get an MLS description, a website long-form version, and a social teaser without repeating context three times?

Start three separate conversations from scratch
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Ask for all three formats in a single follow-up request within the same conversation
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Copy the MLS version verbatim to all platforms
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This isn't possible with Claude
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