Content Briefs for Photos & Video

Plan a listing's visual content before the photographer ever shows up

Visual content needs planning too

Great listing photography and video don’t happen by accident — they happen because someone thought through which rooms matter, what story the video should tell, and what shots will actually get used in marketing. Claude won’t take the photos, but it’s an excellent tool for building the shot list, the video script, and the content plan before your photographer or videographer arrives.

Building a shot list from your walkthrough notes

I'm planning a photo shoot for this listing. Build me a prioritized
shot list based on these notes — order by likely marketing importance:

- Open-concept kitchen/living area (recently renovated, best room)
- Primary suite with ensuite bath
- Backyard with new deck (added 2021) and mature trees
- Front exterior — good curb appeal, red door, landscaping
- Home office (converted from 4th bedroom)
- Two secondary bedrooms (standard, nothing special)
- Attached 2-car garage
- Neighborhood park two blocks away (not on the property)

Give me interior shots, exterior shots, and 2-3 "lifestyle" shot
ideas that would work well for social media.

Writing a video walkthrough script

A listing video needs a structure — an opening hook, a room-by-room flow, and a closing call to action. Give Claude the bones of the property and let it draft the script; you adjust for your own on-camera voice.

Write a 90-second video walkthrough script for this listing. Structure:
5-second hook, room-by-room flow (kitchen, primary suite, backyard),
15-second closing with call to action. Conversational, first-person,
like I'm talking directly to camera — not a voiceover-style script.
Include natural pause points where I'd actually be walking between
rooms.

Planning short-form video content (Reels/TikTok/Shorts)

Short-form video rewards a hook in the first two seconds. Ask specifically for that.

Give me 5 short-form video concepts (15-30 seconds each) for this
listing, each with a strong opening hook line, a one-sentence
concept description, and a suggested on-screen text overlay. Vary
the angle: one feature-focused, one price/value-focused, one
neighborhood-focused, one "before you scroll past" hook style, one
POV/walkthrough style.

Turning a shoot into a distribution plan

Once you know what you’ll be capturing, plan where each piece goes — this avoids the common problem of great content sitting unused after the shoot.

Based on the shot list and video script above, build a simple content
distribution plan: which photos/clips go on MLS vs. Instagram vs.
the brokerage website vs. the email newsletter, and in what order
over the first week after the shoot.

What to keep in mind

Claude is planning the content, not creating the visual assets themselves, and it has never seen the property — everything it suggests is based on the notes and priorities you provide. Double-check that any suggested shot is actually physically possible and that no script line makes factual claims about the property you haven’t verified.